Social media has become an intrinsic aspect of marketing for any business in recent years and it should definitely be a medium for how you speak to your prospective clients. The problem is that there is now a proliferation of social media channels and you should be careful not to spread yourself too thinly.
As we have said before, Scalp MicroPigmentation is a very visual business, so FaceBook, Instagram or YouTube (if you can produce your own videos) work very well as a way of showcasing your results, testimonials and how you interact with your clients.
Also, it’s important not to ‘fake’ it on social media. Use them as you would communicate to friends and family and talk to clients rather than just bombard people with advertising. If you personally love FaceBook, then start there.
Look at how other people are marketing themselves to their local market – it doesn’t have to just be Scalp MicroPigmentation clinics, look at successful hair salons or aesthetic clinics in your area.